Managing a business is never easy, and growing it is even harder. When it comes to growing your medical practice, half the battle is knowing the best lead-generation and conversion strategies and how to optimize them. The other half is avoiding the mistakes that could be tanking your campaigns from the start. In this episode we talk about the disastrous yet common mistakes that marketing teams make without even knowing it, and what they could be doing instead to turn their wasted ad spend into real, new high value patients.

You want aggressive action to prepare and rev up your AdSpend early to gain more traction for your practice.  Our Best Models include the right offer and eCommerce maximization to bring in more customers.  We talk about all these topics and how data is key to marketing your medical practice in this podcast episode.

An effective marketing strategy isn’t made overnight. But, finding the right plan and system for your Medical Practice is as simple as tweaking and fine-tuning what you already have. Learn how to use homepage discounts and offers, common Q and A’s, keywords, and other marketing tools to your advantage and immensely boost your online presence.

SEO Strategy is one of the top contributors when it comes to ROI for Medical Practices, which means more website visitors, a higher ranking, and sometimes more patients than you can handle! Getting the hang of it takes some patience and trust, but once you have the key, you’ll be dominating the organic searches, ranking number 1 in your local area, and getting results that will skyrocket you to success.

Learn how to create Google Ads Campaigns that will let you play more but pay less. Google Ads allows businesses to reach anyone who uses Google to search for information, products, and services online that can potentially lead you to your specific audience. When used properly, you can take advantage of leads that already has the intent of looking for your practice.

It’s tough out there today for small and growing practices. Not only do you have to juggle multiple hats to meet your organization’s operational needs, but you also have to do so while facing the fact that customer expectations have never been higher.

In this episode of the ProfitEngines podcast, Matt shares valuable insights on how a custom funnel strategy can lead to more conversions.

In the process of pursuing a sales opportunity, you essentially work to remove barriers to the sale. When you remove a barrier, the opportunity moves to the next stage. Barriers include uncertainty about your product’s fit and value, lack of budget or the customer’s buying process.

You can manage the sales funnel by developing sales metrics appropriate for your business.

As you gain experience in working with customers and sales processes, you can create your own version of the sales funnel, complete with specific steps and actions to move prospects from stage to stage. 

For all you know, you could be getting leads for half the price with better copy or a more engaging image or video. But until you test it, you’ll never know whether your control really is the absolute best.

Use this less competitive time to experiment with different headline copy, images, videos, and even new ad formats, such as Stories ad placements or Canvas ad formats.

Average Cost Per Clicks has dropped by over 50% across the board, which means that for those advertisers who do continue with their campaigns, they get to enjoy leads at significantly lower costs than before.

In this podcast Matt and Erica discuss rather than pausing your campaigns altogether, a better strategy might be to try and leverage the market opportunities by optimizing your campaigns for the times and getting more bang for your buck!

In this episode of the ProfitEngines podcast Matt reviews the outstanding results, one client has seen from running multiple Facebook ad variations. 

Psychiatry Networks is a physician-led, premier provider of mental health and telepsychiatry services. With more than 13 years of focused experience in telepsychiatry services, Psychiatry Networks delivers expert evaluations and leading-edge, ongoing treatment to patients suffering from a range of mental health disorders, where and when they need it. In complement, we offer vital support and education to families and friends of those seeking care.

Your sales funnel, or conversion funnel, is the path that a lead (prospective patient) takes through the buying process that ultimately results in a conversion (paying patient). The shape reflects the fact that a large number of your leads will never complete the journey through the funnel. You’ll expose your practice and services to a lot of people at the top of the funnel, but only a small fraction of those will actually convert.

It’s tough out there today for small and growing practices. Not only do you have to juggle multiple hats to meet your organization’s operational needs, but you also have to do so while facing the fact that customer expectations have never been higher.

Preserving your share of the market comes down to many things. It’s making sure your business strategy differentiates your company from competitors. It’s taking care of your buyers by investing in customer success. And – perhaps most importantly – it’s about building the marketing, branding and community building campaigns that make it possible to out-market any competitor.

Even in today's environment, every successful marketing campaign works relentlessly toward lead conversion. Patients need to know more than just “what” you offer. They also need to know “why” it matters to them and why they should take the next step.

This podcast explores the steps you can take that strategically designed to move the lead incrementally closer to becoming a patient.

ProfitEngines Show: Digital Marketing Strategy and Process for success, business tips, sales tactics, and more. The show includes real true case studies from Matt’s Agencies Customerbloom and PracticeBloom. Guest interviews from experts, increase your understanding of advanced business concepts and life productivity.

Learn what one PracticeBloom client is saying about their success even during the height of the pandemic.