For all you know, you could be getting leads for half the price with better copy or a more engaging image or video. But until you test it, you’ll never know whether your control really is the absolute best.

Use this less competitive time to experiment with different headline copy, images, videos, and even new ad formats, such as Stories ad placements or Canvas ad formats.

Average Cost Per Clicks has dropped by over 50% across the board, which means that for those advertisers who do continue with their campaigns, they get to enjoy leads at significantly lower costs than before.

In this podcast Matt and Erica discuss rather than pausing your campaigns altogether, a better strategy might be to try and leverage the market opportunities by optimizing your campaigns for the times and getting more bang for your buck!

In this episode of the ProfitEngines podcast Matt reviews the outstanding results, one client has seen from running multiple Facebook ad variations. 

Psychiatry Networks is a physician-led, premier provider of mental health and telepsychiatry services. With more than 13 years of focused experience in telepsychiatry services, Psychiatry Networks delivers expert evaluations and leading-edge, ongoing treatment to patients suffering from a range of mental health disorders, where and when they need it. In complement, we offer vital support and education to families and friends of those seeking care.

Your sales funnel, or conversion funnel, is the path that a lead (prospective patient) takes through the buying process that ultimately results in a conversion (paying patient). The shape reflects the fact that a large number of your leads will never complete the journey through the funnel. You’ll expose your practice and services to a lot of people at the top of the funnel, but only a small fraction of those will actually convert.