So today we have Ted Rubin who’s got a platform. He calls it Return On Relationship and this concept is basically about working with social media strategy to build out trust within the engagement process of using social media channels to help brands with building out their business. What’s really interesting is that he’s got some really interesting concepts. I think one of the things we talk about that really makes sense to me and where I’ve seen it before is that he’s understanding that the tide is starting to change in the way that we provide strategies to business and there is certainly a difference and there’s also a change in the mantra for a lot of the folks that we’re working with: to look at the different channels. Traditionally, we’ve really delved into Google and used that as our main force to help customers gain relationships by advertising but there’s a whole new suite of services that really are affecting how people do business. Obviously, Facebook is one but the combination of looking at all these social influences as a way to lead up to this overall trust of brand and consumer is becoming more and more relevant. And even though this is more about the larger scope of branding, it also does affect small, midsize businesses in the same way. 

Okay, we’ve got Eder Holguin on for today. Eder is the CEO of Ideal Media. Ideal Media is a content discovery platform. We’re going to talk about that technology in this episode but, really, what interest me is the persistence of Eder. So Eder came from a different background than most people. He grew up in the streets of Colombia during the cartel era. What’s remarkable about this is his ability to now go from literally living homeless to this multimillion dollar business and two books out “Dreaming Of Hope Street” and “Streets Smart: The Business Of Life.” I think that really got me interested. It’s people who have come up from literally nothing and now he’s an award winning author and speaker. So let’s get it on with Eder. Don’t forget to stop by AgencyBloom.com for all those digital needs for everybody who needs services and products that supports digital agencies.     

Alright, welcome aboard, folks. We’ve got another interesting podcast here brought to you by AgencyBloom, the place where all those wholesale digital marketers go to get there wholesale pricing on all sorts of things related to digital marketing and, today, we have a very good friend of mine. This is Gene Hammett. He runs the show and the site called “Leaders In The Trenches” and he is a friend. He’s a mentor. He’s a coach. He is everything. We spent a lot of time together. I am going down to see him in a couple of weeks to go to his event where he’s going to be doing some authority training. This podcast has a lot of nuggets in it especially related to coaching. So if you do coaching or you help clients, particularly, sort of consulting, with that approach. He got some very good angles on it. Gene is a super straight shooter. He is going to tell you the straight stuff. He really is involved with mainly coaching digital agencies so if you need help in trying to take yourself to the next level and someone who’s actually runs sales department of the digital agency. So it’s kind of like pretty much him who you really want to talk to. He got some great strategies, some great insights. He ran million dollar businesses before and he’s here on our show to help talk about the things that can help you step up in your world.